There are so many things you must consider when building your site. You do not only have to curate the right content, the perfect photos and videos, and the proper layout. Apart from all these, you also have to make sure that you have mapped out the best marketing strategies so you can also monetize your site.
If you are a hobbyist blogger then no problem, you do not have to worry much about marketing your site. You can let the experts from the Los Angeles digital marketing agency do the worrying for you. If you already have a successful book and all you want to do is to have an online presence, then you also do not have to worry about putting on advertisements on your website. However, if you want to focus on securing partnerships by increasing your website traffic, which thereby can improve your site’s worth, then you must put in a lot of effort in optimizing your site.
Most likely you have already come across sites that are full of hyperlinks. Initially, you may have thought that these are nothing but links that direct you to that link’s main site. However, once you get into blogging and website development, you will then realize that these are not just simple hyperlinks. They are affiliate links that help the site’s publisher earn money from every verifiable click or referral to that partner’s site.
Affiliate marketing has been widely popular especially in the booming years of website development. Most people back then were more welcoming of the idea that links were nothing but hyperlinks to other websites. However, in time, more people had access to more affordable website building platforms thus, the world has seen a sudden surge of blogs and websites of small and medium enterprises.
Before the birth of WordPress, one of the most popular website development platforms, only big businesses had the financial capacity to publish their company sites. Back then, it was costly to build and maintain a site because companies had to run off their websites from their servers. As it is apparent today, managing your server is expensive.
These days though, people are given more affordable options that can enable them to start their websites without the thousands of dollars of investment asked from large enterprises. People can now start their sites for free as long as they are okay with .wordpress.com, .blogspot.com, or .squarespace.com trailing by the domain. If you want your domain, you can have that, too, for as low as $2 per month.
With now more websites than ever before, it is no surprise as to why many websites are integrating every marketing strategy that they can put on their sites. Promotional banners were once popular but now a thing of the past (for they are deemed too tacky). Then, affiliate marketing became the new marketing trend (for it looks subtle) but is now being questioned because it is now not only overused but also misused.
Unfortunately, many websites that use affiliate marketing do not employ proper etiquette when using these kinds of links. The correct and respectful way to do it is to let the audience know that you are using affiliate marketing on this or that post. Your readers have the right to know as to why they are being led to external sites.
The lack of tact in using affiliate links may be one of the reasons as to why many people are now antagonistic about them. However, when used correctly, these links can help you fund your website and all the services you offer.
So, is affiliate marketing dead? The answer: it depends as to how you use it.