Backlinking vs Content Marketing

backlinksSEO can be a very daunting task. Especially when it is not done correctly, it will cause you to waste a lot of money and time. For example, you have spent a lot of hours working on your website only to find out that you have duplicate content, no quality backlinks, etc. You will get penalized by the search engines with that. If you happen to get penalized, the task of removing that penalty will be an extremely challenging task, even for experienced SEO professionals.

To ensure that all your SEO efforts for your website won’t go to waste, doing the entire process correctly is a given. The first step is always to have a better understanding of what you are about to do. It is even more so when you are doing content marketing and link building. These are two importance processes in search engine optimization.

Just like any other, both link building and content marketing have their set of advantages and disadvantages. If you have a thorough understanding of what these two are as well as their respective advantages and disadvantages, you will soon know which of these two should you prioritize. Here are some of the top things to take note of when you are investing in link building and content marketing for your company website, with the help of Break The Web. Be sure to check them out.

Measuring Value

If the investment is easily measured, then it should be easy for the investor to know whether the investment is a good one or not. When it comes to link building, you can say that it is a fairly difficult thing to measure. That would be all thanks to the unpredictable expenses that crop up along the SEO journey. These expenses would include sending products for reviewing, blogger fees, outsourcing fees, and so much more.

Content marketing, on the other hand, is easily measured through various tools including Google Analytics. These are tools that allow you to track the revenue generated from each blog post or web page. Through the said tools, you also discover just how many backlinks the content naturally generates. Compared to link building, measuring the value of content is easier and quicker compared

How Natural?

Generating natural backlinks is imperative for Google. However, there are still a lot of businesses that focus on building backlinks. Doing so can sometimes just be a huge waste of time, especially when the links you are creating have little to no value.

Content marketing is a better option when it comes to generating natural backlinks. The result is even more exceptional when the content is unique, interesting, and extremely helpful. No reputable website will provide you with a backlink if the content you publish is one that has been done before. Content done with intensive research and with unique data can generate natural backlinks better.

On the other hand, link building is not natural. After all, you are technically asking websites to link to your website. In link building, you are taking the initiative instead of having others find your content interesting.

Outsourcing Costs

Finding someone who is an expert in link building can be a lot difficult than finding a good copywriter. A good link builder is also more expensive. You may be able to find link builders that offer to provide you with 100 backlinks for a chump change of $5, but that should be avoided as much as possible, regardless of whether or not they have a positive review. These reviews may mostly be fake testimonials. It is highly likely that your website will get penalized because of these link builders. As for the copywriter, you will find a lot who can provide you with quality articles at an affordable price.